Objectives:
Develop an evergreen campaign for Brooklyn Arts Council (BAC) to increase brand awareness and drive website traffic

Result:
30% increase in website traffic

My Role:
Cultivated relationship with Orange Barrel Media’s Development Director for Arts & Culture.
Secured in-kind donation of free ad space.
Managed the entire project from start to finish — Met strict timelines to ensure streamlined installation.
Designed graphic and developed tagline.
Secured image rights and coordinated payment for likeness.