Objectives:
Promote Brooklyn Arts Council’s new Brooklyn Empower Fund
Drive end-of-year donations to hit $60,000 goal
Distribute $30,000 in unrestricted grants to 20 artists in 2023

Results:
Raised $21,812 in end-of-year donations
Distributed $1,500 each to 10 Brooklyn-based artists and organizations for a total of $15,000

My Role:
Conceived and designed all digital and print graphics
Developed written content for emails, social media, and donation website
Strategized, planned, and executed all marketing and communications including direct mailers, social media posts, and email blasts
Coordinated with external stakeholders and print vendor