Objectives:
Fundraising Goal: $15,000
Highlight BAC’s impact on the Brooklyn arts and culture sector.
Spotlight BAC Grantees including artists, collectives, and small non-profit organizations.

Results:
Amount Fundraised: $16,239
Percent of Fundraising Goal Reached:108.26%
Average Email Open Rate: 43.2%

My Role:
Strategized, planned, and executed all digital marketing and communications including social media posts and email blasts.
Launched #BACvoices social media campaign to highlight BAC Grantees and show BAC’s community impact.
Collaborated with featured artists for quotes and to secure necessary photography permissions.
Utilized GiveLively to build out fundraising webpage.
Developed campaign tagline and messaging for emails (MailChimp), social media (Instagram, LinkedIn, X, Threads, Facebook), and webpage.
Segmented emails based on donor audience, tailoring messaging for repeat donors versus first-time prospects.
Designed graphics and sourced all digital content.