Objectives:
Increase awareness of BAC’s new Social Innovation Fellowship program
Spotlight BAC Fellows and amplify their stories to the BAC audience
Promote the BAC brand
Reach new people and communities
Maximize attendance to the program culminating event, Innovation Salon: Ideas in Action

My Role:
Strategize, lead, and execute promotion of Fellowship, culminating event, and Fellow spotlights across all BAC social media.
Strategize, lead, and execute digital marketing of culminating event via Mailchimp.
Build and maintain Fellowship webpage, updating with new program content as needed.