Objectives:

1) Showcase Community Impact
Visualize the support BAC provides Brooklyn creatives through their regrants and arts in education (AIE) programming. Demonstrate the reach of the organization’s work across Brooklyn.

2) Supplement Fundraising
Develop a visual fundraising tool for prospecting and funder reporting that helps to secure new and continued investment from stakeholders who value equitable distribution of arts funding.

3) Identification of Underserved Areas
Pinpoint the geographic areas in Brooklyn that receive the least support from BAC to better target outreach and awareness efforts, allocate resources more equitably, and work to ensure all neighborhoods have access to creative opportunities.

4) Program Evaluation & Strategic Planning
Determine the neighborhoods that currently have a concentration of supported creatives, BAC can make informed decisions about where to focus future programming. Helps to strategize what type of programs are necessary, where those should take place, and how BAC should approach reaching their goals.

5) Storytelling & Advocacy
Convey BAC’s commitment to empowering a diverse array of artists and cultural practices to engage local government, media, and BAC’s community.

6) Community Engagement and Collaboration
Foster connections among artists and cultural organizations to build stronger creative networks within their communities. BAC can also use this map to facilitate connections between its grantees, encouraging partnerships and projects in areas where multiple artists are located.

My Role:
With limited funding available at BAC, identified Google Maps as the best fit for this Utilize data mapping project.
Organized data for BAC’s 2024 grantees and teaching artists including name, location, BAC affiliation, program/grant type, artistic discipline, and City Council District.
Built out layers and utilized color coding to segment different BAC programs, allowing viewers to drill down and view what is most relevant to them.