Spring Party 2023

Objectives:
Maximize attendance to Brooklyn Arts Council’s annual gala
Drive donations through ticket sales, ad sales, and silent auction participation
Highlight BAC’s network & improve brand recognition

Results:
Attendees: 250+
Amount Raised: $125,000+
Average Email Open Rate: 35% | Average Email Click Rate: 1.8%
Social Media Impressions: 5,500+ | Social Media Engagements: 450+

My Role:
Conceived and designed all digital and print graphics
Developed content for emails, social media, and electronic journal
Strategized, planned, and executed all marketing and communications including social media posts and email blasts
Coordinated with external stakeholders and print vendor