Objectives:
Increase awareness of BAC programs and services
Promote the BAC brand
Reach new people and communities

Results:
Reached 100,000+ impressions per day

My Role:
Secured in-kind donation of free ad space from Orange Barrel Media at CitiField (Northern Blvd / I-678 E).
Managed the entire project from start to finish — Met strict timelines to ensure streamlined installation.
Designed graphic and developed tagline.
Secured image rights and coordinated payment for likeness.