Grammy Camp 2026

Objectives:
Promote Grammy Camp as the industry’s premiere summer camp dedicated to students eager to pursue a career in the music industry.
Increase awareness of the new Grammy Camp Nashville.
Maximize number of Grammy Camp applicants in four cities including Los Angeles, New York, Miami, and Nashville.

My Role:
Collaborate with education team on marketing plan goals and effectiveness.
Assisted with digital and print graphics including social media, infographics, t-shirts, credentials, posters, museum signage, and more.
Proof read and edited copy for Grammy Museum website.
Strategized, planned, and executed social media ads across Instagram, Facebook, Spotify, TikTok, and Google.
Designed emails to promote Grammy Camp based on brand guidelines and worked with contractors to HTML code designs into MailChimp.
Leveraged industry partners for cross-promotion opportunities and giveaways.
Worked with social media team to align on goals, oversee content creation, and ensure timely posting.

Results:
Social ads received nearly 2,000,000 impressions and 265,000 unique clicks.
Emails achieved a 27% average open rate and 4% average click rate.
900+ applications were received.
208 high school students were selected from 163 U.S. cities across 35 states.